The YouTube “era of excess” is getting pretty boring.
Verge pal Taylor Lorenz shared this Game Theory video about over-optimized content on YouTube leading to what MatPat calls the “era of excess” on the platform. Her prediction? A new creator will break out by becoming the “anti-MrBeast” and defying this trend. You can argue it’s already happening on TikTok — and the video itself is a fascinating deep dive into creators gaming a platform’s algorithmic incentives.
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