No body lives forever: All the updates, trailers, and commentary for Netflixs Altered Carbon

Among the deluge of CES news releases this week, one stood out to me because it made little sense: Netflix was bringing its upcoming Altered Carbon series to the big Las Vegas exhibition. How do you bring a drama series to a hardware show?

It turns out, Netflix’s idea was to construct an elaborate faux-serious campaign, including a partnership with the drama’s fictional company Psychasec, and the collaborative booth they’re presenting at CES is a pretend exhibition area for Psychasec’s “sleeve” products. A sleeve, in the Altered Carbon universe, is a spare body you can transfer your consciousness into — because, as the tagline smugly proclaims, “no body lives forever.”

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