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On Thursday, e-cigarette manufacturer Juul Labs announced that it would be suspending the sale of all fruity flavored vape pods until the products are fully reviewed by the Food and Drug Administration.
“We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers,” Juul CEO K.C. Crosthwaite said in a statement Thursday.
This announcement means that all mango, creme, fruit, and cucumber-flavored vape pods will no longer be available for sale unless they receive formal approval from the FDA.
The Trump administration announced in September that it would move to ban all flavored vapes from the US market after these injuries began to pop up across the country. In the next few months, the FDA is expected to release regulatory guidance to remove these vaping and e-cigarette products out of the market until they’re FDA approved.
“Not only is it a problem overall, but really specifically with respect for children,” Trump said earlier this year. He continued, “We may very well have to do something very, very strong about it.”
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